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We are very proud to have been shortlisted for Partnership Engagement of the Year and Consultation and Engagement Campaign for The UK Public Sector Communications Awards 2017 and Best Partnership Working and Best Engagement or Consultation for Association for Healthcare Communications & Marketing awards 2017 #AHCM17 for this project.

Like leaves on train tracks, a lit match and an open box of fireworks, or a lost clown wandering around the streets at night, there are a number of things in life that don’t go together terribly well. Another example could be the NHS and information technology. While we have a health service that is the envy of the world, we’ve never quite cracked the IT aspect. Millions of pounds have been spent on IT in the NHS trying to get systems working with each other and billions of pounds more have been spent trying to find a solution to the earlier failed fixes. NHS and IT is often a marriage made on the sick bed. There are however shining examples of success. Like spring bulbs flowering, there are clusters of case studies which show that the NHS and IT can be happy bedfellows. And when it does work, it really works.

Take, for example, the care record programme in west Essex and east and north Hertfordshire. My Care Record securely connects different health and care computer systems together. When a patient’s records is requested, it collects the information from the different systems and allows health or care professionals treating to view this information. My Care Record provides health and care professionals directly involved in someone’s care, access to the most up-to-date information. It currently covers patients in particular areas of Hertfordshire and Essex who are being treated at the accident and emergency department of Princess Alexandra Hospital Trust in Harlow. A programme such as this is a great step forward in terms of achieving quicker diagnosis and treatment, better co-ordinated and seamless care, and improved patient safety.

We’ve supported the programme through designing and developing the new www.mycarerecord.org.uk website. We’ve built the brand, tested and refined it through focus groups, and rolled it out on print and online. It’s been a great programme to work on and hopefully will encourage health organisations further afield to take up the challenge and successfully link up IT systems for the benefit of patients. We’ve also had some really nice feedback on the brand and the website. “It’s a pleasure working with Touch Design. They have been some of the best designers I have worked with and have been really accommodating and patient,” says Kay Odysseos, NHS West Essex Clinical Commissioning Group.

So if we can move on to talk about things that do go together well, one of the things we would like to include in that list is Touch Design and health service design, branding and marketing. From Essex to Wessex and from the Tyne to the Thames we have worked with commissioners, providers and networks to promote the best in NHS patient care. We’re always open to This email address is being protected from spambots. You need JavaScript enabled to view it. and new clients, so if there is something you wish to promote, let’s combine the National Health Service with Nottingham’s Design Service for a perfect partnership.

 

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