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Even for those who may not know their wagtails from their warblers, or their chiffchaffs from their chaffinches, a walk around a local nature reserve can be one of life’s great joys. Fresh air, exercise, a chance to feed the ducks, maybe walk the dogs and let thoughts wander; all simple pleasures.

In Nottingham we are fortunate to have on our doorstep, Attenborough Nature Reserve, but there may not be that many visitors enjoying coffee and carrot cake in the Centre’s café who realise the full breadth of work carried out by the site’s owner, Nottinghamshire Wildlife Trust.

In addition to the showcase reserve of Attenborough, the Trust oversees 69 other nature reserves, ranging from beautiful wildflower meadows to ancient woodlands, attracting half-a-million visitors a year.

They run a range of events, just looking on their website - everything from bat walks to wildflower painting, and village fairs to wildlife photography.

They are heavily engaged in education, helping 44 schools in the past year improve their green spaces and working with 10,000 students on conservation matters.

And behind the scenes, there’s a huge amount of work going on. The Trust is a leading voice in standing up for wildlife and the environment. In the last 12 months they screened 7,500 planning applications, painstaking work which helps protect our treasured local green spaces.

The Trust not only manages its own land but offers advice to landowners on how to manage their land to benefit wildlife. All this work places wildlife conservation at the heart of decision-making.

The Trust is also a creative ideas hothouse. In the wonderfully named Idle Valley (conjuring up images of workers laying down tools for the day to rest in lazy afternoon sunshine) they have established an Ecominds project. This aims to improve people’s mental health and wellbeing by offering individuals the chance to get involved in a range of conservation, horticulture and wildlife gardening tasks - surely a more therapeutic approach than prescriptions of pills.

Nottinghamshire Wildlife Trust is a charity we can all be proud of – they have been protecting wildlife for 50 years and accomplish all of this from their reserves dotted around the county and at their small city centre HQ, tucked away in an old school in Sneinton, surrounded by speeding skateboarders and daytime drinkers in the square off Brook Street.

Here at Touch, we’ve been delighted to be able to work with the Trust for several years now. We’ve edited, designed and printed their annual reviews, carried out photography on reserve sites and put together specific nature reserve leaflets including carrying out map-making. We’ve written, designed and printed a booklet called Wildlife in the City which details all the great green spaces around Nottingham where people can get out and about, to play and picnic. Nottingham’s always been famous for its nightlife, maybe this publication will help make it well-known for wildlife.

Indeed, we’ve been so inspired by our work with the Wildlife Trust that one of our team even cycled 250 miles to raise money for their Cow Appeal. The trip raised enough funds for half-a-cow, and we would like to think, the front half. If you work for an environmental organisation, we’d be very happy to get on our bikes and come and see how we might be able to help you. Copywriting, design, print, marketing, communications, digital, we do it all. Just don’t ask us to help identify your corncockles or your hoary rock rose.

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