We love a great healthcare campaign at Touch Design – one that touches hearts and minds and results in meeting and beating tough targets. Our work with Health Education East Midlands - #loveourlearners – is one of our favourites. We are also aware that our clients and potential clients also love something else – they love a freebie and that is why we are offering an amazing prize at this year’s AHCM conference and awards in Birmingham. Visit us at our stand at the event on November 12 and one lucky organisation will win their 2016 annual report designed for FREE. We know budgets are tight in the NHS and this is our way of thanking communicators for their support of Touch Design and giving something back to the wonderful health service. An annual report is the perfect way of celebrating all that is good about your NHS organisation and setting out key corporate plans for the year ahead. It’s a statutory duty for every NHS organisation to produce a report and we have helped many organisations in recent years in making best use of their annual reports, providing creative and inspiring ways to capture the essence of great care delivered by great people. This prize extends to an annual report of up to 100 pages. It does not include print but we would be happy to quote for print should you need.

We’re really looking forward to meeting up with friends old and new at the AHCM conference. This event makes us think of some of the great healthcare campaigns we’ve heard about in recent years. Many spring to mind – one of the most innovative campaigns this year has to be the missing A, O and B letters run by NHS Blood and Transplant. They aimed to attract 200,000 new volunteers to help keep blood stocks up, after revealing that 40% fewer blood donors came forward last year. The letters represent the three main blood types and by removing them from street signs, shop fronts and newspapers, they were able to highlight that if not enough new people donate blood, these ‘types’ will go missing. In London, companies supporting the cause included Waterstones who lost the A and O from their Trafalgar Street store and Odeon which dimmed the O at its Leicester Square branch. Many people took to social media sending out tweets missing the all-important vowels. This type of campaign caught the public attention and deserves to be among the awards this year.

Our work in partnership with Health Education East Midlands‘#LoveOurLearners’ is a wide-ranging and innovative communications and engagement programme running through all functions of the organisation, working towards attracting and retaining learners in the region’s healthcare workforce. The programme aims to build rapport between healthcare learners, NHS healthcare professionals and NHS Employers. Activities have included attending events, inductions, and staff recognition ceremonies utilising a network of ambassadors to work with Trusts and universities. This has been supported by significant targeted and user generated social media content. Backed by a brilliant brand, the programme has reached 2,900 learners and 15,000 healthcare professionals. Budget and choice of agency will always play an important role in any health campaign. So too will the key factors of audience, message and the media. We loved the #loveourlearners campaign with the client and agency working in perfect partnership on the set campaign goals. It’s always so rewarding when planning, design, creativity, innovation and execution result in a successful, attention-grabbing campaign that engages the intended audience and leads to action taken. We would be interested to talk shop to all health communicators attending the AHCM this year. Come and This email address is being protected from spambots. You need JavaScript enabled to view it. what you feel makes a great campaign and we’ll also be able to tell you more about how you can win our great annual report design giveaway - #loveourfreebies

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