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LeedsWestCCG

NHS Leeds West CCG

We worked with NHS Leeds West CCG to design the #ForgetfulFriend campaign to encourage local residents to take steps to remember their GP appointments and to cancel appointments they cannot make, or no longer need. We branded the campaign, produced marketing material for GP surgeries, placed lots of adverts on buses and bus shelters and ran a public awareness event. Using #forgetfulfriend ‘boxer shorts man’, we encouraged people to share their forgetful stories on social media, and name and shame their forgetful friends too. Read more about the campaign here.

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