We were delighted to be asked by the Association of Electoral Administrators (AEA) to review and refresh their brand, by introducing clean and modern design principles that work across all channels. We had to ensure that everyone working and volunteering with AEA could easily apply the new style across different channels and templates. We worked with the AEA to develop their new modern brand identity and brand architecture including brand guides, logo and core messaging. We developed their brand proposition, visual elements and associated multi-channel style guides, including the creation of identity, colour palette, typography, look and feel. We applied this refreshed and, very importantly, politically-neutral brand across a wide range of marketing collateral including certificates, forms, flyers, emails, e-newsletters, name badges, newsletters, PowerPoint templates and social media artworks.
“Throughout this project the Touch team has been ready with the right questions, experience, and advice at every step. The refreshed identity they’ve created already feels like us, and they’ve made it all as easy as possible. We’re looking forward to the next phase as we roll our new look out across everything we do.”
Kelly Quigley, Communications and Marketing Manager
Nottinghamshire Wildlife Trust
Essex County Council Adult Community Learning
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Give us a call on 0115 950 9394 or email info@touchdesign.co.uk